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Advanced Audience Targeting

Advanced Audience Targeting is the ability to target consumers based on who they are and what they search for on the Internet. We find users over a network of 5,000+ sites based on user-provided registration info. Reach potential customers based on where they are in the buying cycle, gender, age, location, and more.

By customizing who sees your ads based on behavior, demographics, and location, you ensure that potential customers are seeing your brand, and you increase the efficiency of your marketing dollars. The display ads used for Advanced Targeting are built by our award-winning in-house designers. Find samples of our work in our Portfolio.

Targeted Advertising Online

Targeted Advertising reaches your audience in several ways:

  • Demographic Targeting - Put your brand in front of consumers based on gender, age, income, location, and more. Demographic targeting uses registration info provided by users when they sign up for airline rewards, gym memberships, newsletters, etc.
  • Behavioral Targeting - Audiences are targeted based on recent internet activity, such as keyword searches, sites visited, interests, etc.
  • Contextual Targeting - Contextual targeting locates sites that publish content based on categories you choose. Consumers are more likely to engage with ads that are relevant to their interest and website content.
  • Re-Targeting - Target potential customers who have already shown interest by visiting your website.

Ads run over a national network of comScore's Top Publishers, so your brand appears on trusted sites.

Make sure you reach customers in your area: Geo-Target your ads by DMA or Zip Code (Minimum 10 zips)

Advanced Audience Targeting uses three banner sizes: 728x90, 160x600, 300x250