Targeted Advertising reaches your audience in several ways:

• Demographic Targeting - Put your brand in front of consumers based on gender, age, income, location, and more. Demographic targeting uses registration info provided by users when they sign up for airline rewards, gym memberships, newsletters, etc.
• Behavioral Targeting - Audiences are targeted based on recent internet activity, such as keyword searches, sites visited, interests, etc.
• Contextual Targeting - Contextual targeting locates sites that publish content based on categories you choose. Consumers are more likely to engage with ads that are relevant to their interest and website content.
• Re-Targeting - Target potential customers who have already shown interest by visiting your website.