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Process

When a user displays a certain number of these behaviors, data aggregators, such as Bluekai or eXelate, begin to track their habits. Once an Internet user's behavior is labeled or "tagged", we are able to begin targeting these people based on what they have an interest in.



Sample Behaviors

  • Job-Seekers
  • Auto-Intenders
  • Wedding Planners
  • Health-Seekers

Geo Targeting

  • DMA/Multi-DMA
  • Zip-Codes (Minimum 10)
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